Saatchi Diversity Task Force

Born in the midst of the largest social uprising of our generation, Saatchi Diversity Task Force is unapologetic in its commitment to diversity and inclusion. In just a few short months, we’ve partnered with leadership to help transform Saatchi & Saatchi into a more progressive agency. We’ve advocated to increase Black presence on shoots and in casting, helped raise $30,000 in donations, updated signatures to include pronouns, and laid the groundwork for more changes to come.
 
Creating a brand that is welcoming and intentionally informative to raise awareness on all social issues, we’ve gone with a softer palette, incorporating human-centric organic shapes to draw people in.